Bluehost SEO Tools Review 2021 – Scam or Legit?

by Kundan | Last Updated:   August 21, 2021

Bluehost SEO Tools Review 2021 - Scam or Legit?

You’ve designed an astonishingly amazing website. No one can hope to compete with it. But to your dismay, your site isn’t getting as many clicks as you expected. Believe us, we know how it feels.

Luckily, we have the answer to your predicament – Search Engine Optimization.what-is-seo

source: google search

But how do you optimize a site to increase traffic? 

By utilizing Search Engine Optimization tools

Such tools are available all over the online market. You can find free SEO tools, or premium SEO tools that provide more options and convenience than their free alternatives.

Bluehost is a web hosting site that bloggers and small businesses must have heard of. It provides a platform to host your website, along with a few add-on tools. 

Bluehost SEO Tools Start kit is one such add-on aimed at providing tools for improving the traffic of your site.

We will be taking a detailed look at the Bluehost SEO Tools Start kit in this article. Do keep reading if you want to make a smart informed decision before getting it.

Who is Bluehost?

Bluehost is a powerful web hosting company that provides tools for designing websites, optimizing them, and hosting them. They also provide multiple other services categorized as add-ons.

Bluehost is recommended for new businesses, small bloggers, or enthusiasts just looking to make their website. It is great for beginners and has a plethora of features and add-ons to go with its reliable service.

The add-on we will be focusing on is the SEO Tools Start. 

We recommend checking out the website here.

What is Bluehost SEO Tool Start?

Bluehost SEO Tool Start is a comprehensive tool that provides insights, suggestions, and features to improve the readability and traffic of your website; all in one place!

The SEO Tool Start kit is available as an add-on when you’re purchasing a hosting plan for your site.


As you can see, Bluehost SEO Tools Start is available as an add-on to your purchase under Package Extras.

This add-on thoroughly scrutinizes your website before coming up with suggestions and recommendations to improve it. This helps your site secure higher rankings on search engines like Google, Yahoo, Bing, etc. 

For whom is Bluehost SEO Tool Start?

Generally speaking, the Bluehost SEO Tool Start kit is for anyone who wants their website to rank higher on search engines; people looking to optimize their site to get more clicks and better traffic.

That being said, if you are a beginner at web development, this SEO Tool is probably not for you. It would be good if you familiarize yourself with WordPress and web development before you consider this SEO tool.

If you have experience with web development and looking to take your site to the next level, you should consider Bluehost SEO Tool Start. However, do keep reading to explore your options and ensure that you want to buy this add-on.



What are the Features of Bluehost SEO Tools Start?

Bluehost SEO Tools Start kit carefully analyzes your site to give suggestions and directions which improve your site’s SEO score. Apart from this basic function, this SEO tool has numerous other features: 

The most basic function of the Bluehost SEO Tool is compiling a Marketing Report. This report will provide a summary of your site’s SEO score and other relevant information regarding ranking and traffic. 

As the name suggests, Bluehost SEO Tool focuses on search optimization. It will analyze your page to appraise its readability and how often it shows on search engines.

It will tabulate all of this information to give you a clear view of your website’s standing. Your website is scanned to ascertain and organize this information constantly.

Keywords are what link your audience to your website. A healthy distribution of primary and secondary keywords throughout your page makes all the difference. 

Bluehost SEO Tool Start kit will present you with the top keywords which should be utilized appropriately. It analyzes your entire article to find the keywords you need to focus on.

You need to advance the site to major search engines like Google, Bing, Yahoo, etc. for it to show up, which is a time-consuming task. 

This feature allows you to automatically submit your website to all the relevant search engines at a single click.

Convenient, isn’t it?

It is natural for your website to have technical errors. Not only does the SEO Tool reveal these errors to you, but it also scans your content to suggest improvements and changes.

This works in line with search optimization to improve readability.

The above are merely the most apparent features of the Bluehost SEO Tool Start add-on. There are way more tools at your disposal when you start using it, like mobile-friendliness, popularity report, etc. 

What are the Drawbacks of SEO Tools Start?

The SEO Tool is extremely useful. Its features and benefits are numerous and easy to use. 

But they don’t do much about the following drawbacks of Bluehost SEO Tools:

Since the Bluehost SEO Tools Start kit is an add-on to the purchase of a hosting plan, you need to pay a monthly fee for it. On top of that, the fee is payable annually, i.e., you have to pay it after every year instead of every month. 

Another drawback of the Bluehost SEO Tools Start kit is that the changes and improvements are merely suggested, not implemented.

The SEO Tools kit will prepare a report with all the improvements, but you would have to modify the site manually.  

Also, the improvements will only be visible to you once you post the site after making changes. The page is scanned every time you publish it, so you need to repeat the process again and again.

The SEO Tools kit provides you with keyword suggestions. But the analysis for such keywords is limited to 10. Such a limitation is detrimental to a user who wants their site to grow or is looking to expand.

In the end, it all boils down to whether it is worth it for the price you would be paying. There are tons of free alternatives that have all the Bluehost SEO Tools Start kit features, if not more.

We would be taking up one such article in a section down below.

Not only does the SEO Tools kit limit the keyword targeting, but it also has other limitations. There are limited details regarding competitor reports, sitemaps, and a lack of integration with other useful tools and applications. 

Is SEO Tools Start reliable?

Bluehost in itself provides an extremely reliablehosting service. This quality of service also extends to all of its add-on tools. This includes the Bluehost SEO Tools Start add-on.

Since their customer service is available to help 24/7, any problems that you might face would be easily resolved. The SEO Tools are user-friendly, convenient, and extremely useful, leaving no doubt about their reliability.

How much does it cost?

Ah yes, the most pertinent question – How much is it going to cost? 

The Bluehost SEO Tools Start add-on costs $1.99 per month. It will be billed annually at $23.88 per year

You should note that since you will not be paying (an already hefty sum) monthly, you will need to buy it for an entire year.

Several alternatives to this add-on are arguably better than this SEO Tools kit and cost nothing at all.

One such tool is Yoast SEO.

Bluehost SEO Tools Start VS Yoast SEO

The Bluehost SEO Tools Start add-on is undeniably expensive. You can find several other SEO tools which perform better and are free of cost. 

Yoast SEO is a free WordPress plugin. It offers the perfect set of tools and features to optimize your website. It improves your site’s SEO ranking and readability very efficiently.


We have provided the details of the Bluehost SEO Tools Start kit in the above sections. Let us talk about the features of Yoast SEO.

First and foremost, there are two versions available for Yoast. 

It already beats the Bluehost SEO Tools kit in the regard that it has a free alternative. 

The Yoast SEO plugin has all of the features of the Bluehost SEO Tools kit and more. While the Bluehost kit has certain limitations, Yoast has no such shortcomings.

You can modify indexing to your website pages easily with Yoast. It also offers other features like XML sitemaps and linking integration. Many of the features provided by Yoast are missing in the Bluehost kit. 

Visit Yoast SEO’s website for a complete list of the features.

Overall, Yoast is always recommended over Bluehost SEO Tools since the former beat the latter at the cost of nothing.

Is Bluehost SEO Tool worth your money?

Although the Bluehost SEO Tools Start add-on offers a decent bundle of features and tools, you should question whether it is worth your money. Basic knowledge of SEO tools is important to have before buying anything.

If you are a beginner, do not buy the Bluehost SEO Tool Start add-on. You can find several outstanding SEO tools that are free of cost.

The service and array of features provided by Bluehost SEO Tools are not worth the money. You can get better alternatives at a much cheaper rate, or better yet – free of cost. 


Our Recommendation

Since Bluehost SEO Tools Start is not worth the money, we recommend you to go with the Call-To-Action tool or CTA. 

CTA Tools are of great significance in SEO. Being able to get users to do something can do wonders for your website. But this is a very complicated area of SEO and the slightest mistake could hurt your traffic volume.

Every single page uses call-to-action. It is how site visitors know what to do. If you don’t provide them with a link to subscribe to your newsletter(for example), they never will.

It’s why many plugins offer the CTA tool. We wholeheartedly recommend getting a good CTA tool. We recommend you keep your eyes peeled for CTA tools for whichever add-on or plugin you are going for. 

FAQ (Frequently Asked Questions)

If you are thinking about getting the Bluehost SEO Tools Start add-on, please go through the following FAQ:

  1. What are the features of the Bluehost SEO Tools Start?

With these SEO Tools, the main features you will get are: 

          There are several more features, which can be found here.

  1. What is the cost of this tool?

The Bluehost SEO Tools Start kit costs $1.99 per month. It will be billed annually at $23.88 per year. 

  1. How can I get this tool?

The SEO Tool Start kit is available as an add-on when you’re purchasing a hosting plan for your site.

You will find Bluehost SEO Tools Start as an add-on under Package Extras in the billing section.

  1. When will my site appear on search engines?

Different search engines take different amounts of time to list your site on their pages. It can take days or months. You can reduce this time by improving your site’s SEO score and ranking.

  1. How many keywords can I use?

The Start Package allows 1 keyword while the Pro Package can target a maximum of 15 keywords.